Understand Your Dashboard Metrics
Every metric on your ProfitTree dashboard exists to help you understand the real performance of your Etsy shop. All values are calculated using Etsy ledger data combined with your product costs, giving you a clear and transparent view of profit.
All dashboard metrics reflect the date range you have selected.
Net Sales
Net Sales represent the total revenue collected after adjustments.
Net Sales include:
Gross Sales
Shipping collected
Discounts
Refunds
Important notes:
Refunds are recorded on the original sale date, not the refund date.
Refunds include refunded sales tax or VAT credits returned by Etsy.
Shipping refunds and gift-wrap refunds are included here.
Cost of Goods Sold (COGS)
COGS represents the total cost to produce or fulfill the products you sold.
COGS comes from:
Costs you enter in COGS Management
Automatically imported costs from Printify or Printful
If you update your COGS, those changes are reflected in dashboard metrics.
Operating Expenses
Operating Expenses include all selling-related costs paid to Etsy:
Transaction fees
Processing fees
Listing fees
Shipping labels paid by you
Etsy advertising fees
Due to Etsy API limitations, ProfitTree uses weighted averages for some expenses when exact per-order breakdowns are not available.
Transaction Fees
Etsy’s standard 6.5% selling fee applied to:
Item price after discounts
Shipping charged to the customer
Gift wrapping
Credits from cancellations or refunds are reflected here.
Processing Fees
Payment processing fees charged by Etsy based on:
Item price
Shipping collected
Gift wrapping
Sales tax or VAT
Refund-related credits are reflected here.
Listing Fees
Includes:
$0.20 USD listing fees
Auto-renew fees
Multi-quantity listing fees
Listing credits from Etsy Plus
Credits for full cancellations appear here.
Shipping Cost (Paid by You)
Includes:
Purchased shipping labels
Overpayment credits
Underpayment adjustments
Unused label refunds
Ad Cost
Includes:
Etsy onsite ads
Etsy offsite ads
Offsite ad fee credits from refunds
Etsy Plus ad credits
ProfitTree shows ads based on ledger-billed amounts, not estimated spend.
Operating Profit
Operating Profit shows your estimated profit before marketing strategy decisions or indirect expenses.
Formula:
Operating Profit = Net Sales – COGS – Operating Expenses
Compare Periods Graph
This graph allows you to:
Compare metrics across time periods
Toggle comparisons against the previous period
Analyze trends for any dashboard metric
Performance Metrics
% Profit
Your profit margin for the selected period.
Formula:
% Profit = Operating Profit / Net Sales × 100
ROI (Return on Investment)
Shows how much profit you earned relative to your costs.
Formula:
ROI = Operating Profit / (COGS + Operating Expenses) × 100
Units Sold
Total quantity of items sold during the selected period.
Orders Metrics
Orders: Total number of orders
Average Order Value: Average revenue per order
Average Shipping Cost: Average shipping cost per order
Shipping Metrics
Shipping Collected: What customers paid for shipping
Shipping Cost: What you paid for shipping labels
Balance: Shipping Collected minus Shipping Cost
Advertising Metrics
Etsy Ad Spend: Total billed ad cost
ROAS (Return on Ad Spend):
ROAS = Net Sales / Total Ad Spend
ProfitTree displays historical average ROAS for your shop.
Breakeven ROAS
Breakeven ROAS shows the minimum ROAS required to avoid losing money on ads.
This metric depends on accurate COGS being entered.
Summary
Your ProfitTree dashboard brings together revenue, costs, profit, and performance metrics into one clear view. Each value is calculated using transparent formulas and real Etsy ledger data so you can understand exactly how your shop is performing.