Can I Trust ProfitTree’s Analytics?
Yes. ProfitTree is built to provide accurate, transparent analytics based directly on your Etsy shop’s financial data.
If you notice differences between ProfitTree and Etsy’s dashboards, those differences are expected and are caused by how data is grouped and reported, not by missing or inaccurate data.
Where ProfitTree’s Data Comes From
ProfitTree connects directly to your Etsy account using Etsy’s official API.
This means:
Orders, fees, refunds, and ad spend come directly from Etsy
No data is estimated, scraped, or guessed
ProfitTree uses the same underlying data Etsy uses for billing and accounting
How ProfitTree Calculates Metrics
ProfitTree focuses on business-level accuracy rather than Etsy’s marketing-style dashboards.
Key points:
Revenue includes all money collected from a sale
Fees reflect what Etsy actually charged
COGS (Cost of Goods Sold) is entered by you, keeping you in control
Profit and TACoS are calculated using clear, consistent formulas
All calculations are based on ledger-level data where possible.
Why ProfitTree Metrics May Differ From Etsy
Etsy’s dashboards are designed for activity tracking, not financial analysis.
Common differences include:
Etsy revenue excludes shipping collected and fully refunded orders
ProfitTree includes shipping collected and applies refunds back to the original sale
Etsy ad spend is shown when ads are incurred
ProfitTree ad spend is shown when charges are billed to your ledger
These differences do not indicate incorrect data — they reflect different reporting goals.
How to Verify the Numbers Yourself
If you want to verify ProfitTree’s analytics:
Export your Etsy ledger or CSV reports
Compare them using the same logic ProfitTree appliesYou’ll find the numbers align when viewed consistently
ProfitTree simply presents the data in a way that supports profit-based decision-making.
Data Security & Transparency
Your Etsy data remains yours
ProfitTree only uses your data to provide analytics
Data is never sold or shared
Calculations are intentionally transparent
Summary
ProfitTree’s analytics are accurate, ledger-based, and designed for profitability analysis. Differences from Etsy dashboards are expected and are caused by reporting methodology — not data accuracy.