Understand Listing Tracking (Competitors & Your Own Listings)

Overview

The Listing Tracking feature lets you track competitor Etsy shops, competitor listings, and your own listings — all organized into collections.

This helps you:

Watch this quick Loom walkthrough of Listing Tracking in action:

With Listing Tracking, you can:

Before tracking listings, you’ll first create a collection.

A collection is a folder that groups related listings together — for example:

Once a collection exists, you have three ways to add listings to it.

✅ This is the fastest way to build a competitor tracking list while browsing.

✅ Best when you already have a specific competitor listing in mind.

✅ Great for comparing your own listing performance directly against competitors.

Collections appear as folder-style boxes once created.

Each collection holds related listings or shops, and you can create multiple collections for different products or competitors.

Example collections:

A key benefit of Listing Tracking is identifying your direct competition.

Direct competitors aren’t just listings that share the same keyword — they’re listings competing for the same purchase decision.

For example:

A “Funny Mom Shirt” listing is not directly competing with a “Funny Dad Shirt” listing
But another “Funny Mom Shirt” at a similar price point is a true competitor

Tracking the right listings gives you clearer insights into what’s actually driving sales.

Once competitor listings are tracked, you can begin asking:

Common things sellers discover include:

Listing Tracking helps you find these patterns and make smarter improvements. Here are some of the data points capture in Listing Tracking

If you have any questions about Listing Tracking, you can always reach out through the chat bubble in the corner of your ProfitTree dashboard.