Understand Your Product Finder Tool
Product Finder is a research tool inside ProfitTree designed to help you explore product trends, demand signals, and shop activity on Etsy. It allows you to analyze products and niches using a wide range of performance and visibility metrics so you can make informed decisions when researching new ideas.
Product Finder is intended for research and discovery, not guaranteed profitability.
Accessing Product Finder
To open Product Finder:
Log into your ProfitTree dashboard
In the left-hand menu, go to Product Research
Click Product Finder
You’ll land on the Product Finder home screen, where you can start researching products immediately.
Using the Search Bar
At the top of Product Finder, use the search bar to enter keywords related to products or niches.
Examples:
“tumbler”
“cat slippers”
“mug gift”
After entering a keyword, Product Finder loads results based on recent Etsy marketplace data.
Saved Searches & Recent Searches
Below the search bar, you’ll see:
Saved Searches – Keywords or filtered searches you’ve saved for later
Recent Searches – Your most recent research activity
Clicking any saved or recent search reloads that dataset instantly.
Get Inspired Section
At the bottom of the Product Finder home screen is the Get Inspired section.
This area:
Displays a rotating selection of trending product visuals
Helps spark new product ideas
Allows you to click into a product to view its metrics
This section is optional and meant for idea discovery.
Product & Shop Results
After running a search, Product Finder displays two result views:
Products Tab
The Products tab shows listing-level data for Etsy listings matching your search.
Common metrics include:
Niche Score
Monthly Sales
Monthly Revenue
Total Revenue
Price
Demand
Listing Age
Running Ads
Conversion Rate
Visibility Score
Average Order Value
Average Rating
Total Reviews
Free Shipping
Personalized
Favorites
Category
Listing Type
Star Seller status
Not all columns are shown by default.
Customizing Columns & Filters
Customize Columns: Choose which metrics appear in the table
Filter Button: Narrow results by price, category, listing age, demand, and more
These tools help you focus on the metrics that matter most to your research.
Watch Feature
Click the heart icon (♥) to watch a keyword or product search.
Watched searches allow you to revisit and monitor changes over time.
Shops Tab
The Shops tab aggregates data at the shop level for sellers offering products related to your search.
This view is useful for competitor research.
Common metrics include:
Niche Score
Monthly Revenue
Monthly Sales
Total Revenue
Total Sales
Demand Ratio
Views
Average Rating
Listings with Ads
Best Sellers
Shop Age
This helps you understand how competitive a niche is and what established shops look like.
How to Use Product Finder Effectively
Use keywords broadly, then narrow results with filters
Compare multiple metrics instead of relying on one signal
Review both Products and Shops tabs for context
Save searches to track niches over time
Use Product Finder alongside Product Reports and Dashboard metrics
Summary
Product Finder helps you explore product ideas and market activity on Etsy using recent performance and visibility data. By combining keyword searches, filters, customizable metrics, and shop-level insights, you can research opportunities more efficiently and make data-backed decisions.